Lisa McCracken joined the senior living team at Ziegler in July 2013. As a director of senior living research and development, her primary focus is concentrated on conducting industry research and trend analyses for educative purposes in the form of presentations, newsletters, and research publications. In addition to providing support to the investment banking practice at Ziegler, she also facilitates the Ziegler CFO Hotline℠, an electronic interchange of information among CFOs of senior living providers, and coordinates national and regional educational workshops for senior living professionals.
Prior to joining Ziegler, Lisa most recently served as president of Holleran, a national senior living research and consulting firm. Her tenure with Holleran lasted more than 13 years, where she also previously served as managing partner and vice president of research. Lisa’s expertise is in conducting research in the not-for-profit senior living sector, writing white papers and articles on various industry topics, and presenting research findings to providers and experts in the field. She is a seasoned lecturer, facilitator and researcher.