Jake Rothstein

Jake Rothstein is the Founder and CEO of Upside, a leading innovator at the intersection of healthcare and housing. Upside is dedicated to enhancing the quality of life for older adults through housing, arguably the most important social driver of health. It provides the only national and scalable housing benefit for health plans and their members.

With over a decade of entrepreneurial experience, Jake has a rich history of driving social impact through innovative and scalable solutions. Prior to Upside, Jake was an early co-founder at Papa, a platform connecting older adults and families across the country with “Papa Pals” for companionship and assistance with everyday tasks, reflecting his personal commitment to improving the lives of older adults. 

Jake holds a BA in Economics from the University of Florida. He is an FAA-certificated Private Pilot who enjoys flying, running, and spending time with his incredible wife Sharona, his daughter Emmy, and their Goldendoodle Louie.