Anu Shukla

Anu is a serial entrepreneur with more than 25 years of high-tech industry experience. She is an active angel investor personally supporting and investing in women and minority led enterprises. She is a venture partner with elevate.vc to continue the mission to serve under represented minority founders.

Anu has founded and exited several software companies: Fintech loyalty currency company RewardsPay, Mobile adtech and monetization player Tapjoy, e-commerce personalization company MyBuys, and early marketing automation pioneer Rubric, Inc. She has successfully exited two startups with $600M enterprise value.

Anu is the CEO of RewardsPay and is the Co-Founder and Executive Chair of Botco.ai, an emerging player in the application of AI/NLP to enterprise marketing automation use cases. She serves on several non-profit boards and has experience in SaaS, Adtech and Martech product companies. She has a Bachelor of Arts degree from St. Stephens College, and an MBA and Doctorate (Honorary) in Business Administration and Management from Youngstown State University.