Abby has spent her career helping businesses and consumer brands grow as an operator, entrepreneur and advisor, most notably in the wellness sector. She is currently launching an early-stage venture capital fund to build new products, services and experiences for Older Adults, the fastest-growing segment of our global population. The Firm will provide specialized, expert capital, privileged access to distribution channels and a thought leadership platform to identify and accelerate growth of seed and early- stage companies in the over-looked, trillion dollar global sector of Aging.
Most recently, Abby was an executive at SoulCycle Inc., the market leader in fitness classes, where she oversaw business development and revenue growth outside the consumer studio business, with an emphasis on building new digital products as the Senior Vice President of Strategy & Growth. Abby has also been a Founder herself, teaming with Arianna Huffington to launch Thrive Global, an emerging leader in employer wellbeing solutions. In her role as President of Thrive, Abby partnered with Ms. Huffington to fundraise, build the team, launch and commercialize Thrive’s media and enterprise services platform. Abby remains a Board Member and champion of Thrive Global.
Abby has also built an independent advisory practice, partnering with CEOs and CMOs on product development, go-to-market, customer acquisition and loyalty and partnerships. From strategy to execution, Abby spent seven years advising clients including Hearst Media, LeagueApps, LittlePim,LiveAuctioneers, MindBody, Seedling, SideTour (Groupon) and Synapse (Time Inc). Abby developed her passion for great product design and emotionally connected brands early in her career at OXO International, a high growth consumer products company best known for the GoodGrips brand of kitchen tools. As a Product Manager then Category Director, Abby ran new product category development, responsible for launching over 50 products from concept, design and manufacturing to sales and product marketing.
Abby began her career at McKinsey, first as a Business Analyst in their New York Office and then as an Associate in the London Office. She also returned as an Associate Principal in McKinsey’s Innovation Practice after her M.B.A. Abby earned her B.A. with Honors from Princeton University’s Woodrow Wilson School of Public and International Affairs and earned her M.B.A. with Distinction from Harvard Business School.