Terry Dry is a seasoned entrepreneur, marketer, and advisor with over 25 years of experience building and transforming companies. He is the co-founder and CEO of The Smarter Service, a technology concierge company that provides senior living communities and older adults with personalized tech support and digital literacy training.
Terry also leads Future Proof Advisors, where he and a network of experts help mid-market businesses overcome growth barriers and accelerate transformation. Known as a “pragmatic visionary,” he combines innovative thinking with practical solutions that deliver measurable impact.
Previously, he co-founded RSVD, a SaaS business offering digital capacity management for the retail, food, and hospitality sectors. After merging with Whyline, RSVD’s technology was acquired by identity security company CLEAR (NYSE: YOU), resulting in a profitable exit. Before that, he co-founded Fanscape, one of the first-ever social media marketing agencies, which grew from a $10K investment to an eight-figure acquisition by Omnicom (NYSE: OMC).
Terry began his career in the music industry, eventually serving as VP of Artist Development at Interscope/A&M Records (Universal Music Group). Today, he continues to mentor rising leaders through programs at USC’s Marshall School of Business and Loyola Marymount University. He lives in Los Angeles and is actively involved in several charitable initiatives focused on homelessness and the environment.
LinkedIn: https://www.linkedin.com/in/terrydry/